Recently, our team unveiled an extensive, new series of advertisements at the Layton Hills mall that we are quite excited about. There are five main entrances at the mall (not including those that lead into specific stores) and each one now has three door clings, for a total of 15 completely unique pieces of design. Check them out below:
Our goal with this new project was to reach out to the community and communicate our message to as many people as possible. If you aren’t quite sure what “Be Your Own Superhero” means, read this blog post I wrote back in March. The mall entrances seemed like a great opportunity for us—we should get a lot of exposure, especially from back-to-school shoppers who may already have their minds on school.
Our design process here was a bit more involved and substantial than anything we’ve done in the past. For one thing, we commissioned a lengthy photo shoot, starring plenty of nontraditional students to play our new superheroes. As always, photo shoots require a new wardrobe and a professional photographer (thanks to Zac Williams). Once we received our photos, we combed through them for the best of the best, and plugged those into our door cling designs. Since the design elements (logo, color, messaging) already existed from prior marketing materials, these came together fairly quickly, but it was still important to include just the right amount of information. In the end, they were printed and installed beautifully by Fusion Imaging and we couldn’t be happier.
What do you think of them? Could they inspire you to Discover Your Power and Earn Your Degree? Let us know by commenting below or visiting our Facebook page.